austin community foundation
Austin Community Foundation sought to use its 40th anniversary as an opportunity to engage past leaders and share its history and impact to set the stage for the future. A microsite of stories organized by themes were echoed at an evening party that gathered past and present donors, nonprofits, and community members. The Understanding Austin report, which was shared at the event, honors the past while introducing the Foundation's new strategy.
BookSpring, a local nonprofit focused on building literacy in Central Texas, launched a campaign to get 20 children’s books into every home by 2020. A microsite offered supporters actions to take and featured videos of local celebrities sharing their favorite childhood book. A social media campaign helped BookSpring reach its goals to grow online engagement, gather donated books and raise funds.
St. David’s Foundation
The leading health foundation in Central Texas sought to highlight its strategic grantmaking through stories of the people helped by their grant partners. Each impact story represents a key element of the Foundation’s work. Stories created for the printed and online annual report were also used for the Foundation’s new website to illustrate the impact of their strategic approach. This impact-focused way of storytelling was new for the Foundation and was met with enthusiasm by stakeholders as well as board members.
Championship Hearts Foundation
For nearly 20 years Championship Hearts Foundation has screened student athletes for potentially life-threatening heart conditions at no cost to the athlete, parents, or school. While the doctors and volunteers know their large-scale screenings save lives, they knew they had trouble telling these stories. They sought someone to meet with families, record their stories to share on their website and with donors. In this way, student athletes, parents, and coaches can learn that heart screenings are a powerful way to monitor health and avoid a tragedy.
The Safe Alliance
SAFE’s post-merger brand was well established and they wanted to infuse their annual fundraising luncheon with energy, optimism, and stories. We worked together to review the numerous programs they offer people recovering from violence. We identified three areas of work—housing, healing, and prevention. Through a six-month engagement, a “behind the gates” tour was designed, a video was produced highlighting three success stories, and print materials using these themes were created. The fundraising luncheon raised twice the goal.
This nonprofit’s work of empowering women college students who are single mothers is a feel-good story machine. But they knew the story they drafted for their multi-channel end of year campaign was falling a little short. Using proven direct mail writing techniques, the story was edited into a powerful letter from this successful woman. She reviewed it and added reflections on why the program worked. Through a printed letter, follow-up emails, and a post card reminder, the end of year campaign raised more than ever for this growing nonprofit.